At the rate that packaging design is evolving, it can be hard to keep up with the latest trends. We’re already starting to see an emphasis on sustainability and creativity in packaging designs for 2021. But what will 2023 have in store for us? Let’s take a look at some of the predicted packaging trends that we may start seeing in the next couple of years.

As the year 2022 comes to a close, it’s time to look back at the year’s package design trends and forecast what will blossom in the coming year. Buyers want items that are delicious and light.

One of the patterns emerging in package design for 2023 is the employment of whimsical characters to evoke a grin, the use of tranquil colour palettes, and a nostalgic throwback to simpler times.

5 Packaging Trends for 2023

Sustainability First

Sustainability has long been a key focus for many companies, and this trend looks set to continue into 2023. Consumers are increasingly aware of how their purchases impact the environment, so companies are taking steps towards creating more sustainable packaging designs. This could mean using recyclable materials or using fewer materials overall, such as switching from plastic bottles to paper-based packaging. It could also mean finding creative ways to reuse materials or even use them as part of a product’s design.


We’ve already seen an increase in personalized products and services over the past few years, and this trend looks set to continue into 2023 too. Companies are now looking into ways they can create personalized packaging that still adheres to their brand identity while giving customers an extra special touch. This could include personalized messages on boxes or labels, unique designs that reflect individual customers’ interests or perhaps even customized products such as makeup or food items tailored to each person’s needs.

Multi-Purpose Solutions

As businesses become more conscious about reducing waste, multi-purpose solutions look set to become a big trend for 2023. Instead of creating multiple pieces of packaging for different products, companies are now looking at ways they can use one piece of packaging for multiple purposes – such as adapting it for different sizes and shapes of product or reusing it multiple times before recycling it. This not only reduces waste but also offers consumers convenience when buying products online.

Flexible Packaging

Flexible packaging is expected to continue to grow in popularity in 2023, as it offers a number of benefits over traditional packaging options. Flexible packaging is often lighter and more compact than other options, making it more cost-effective to transport. Additionally, flexible packaging can be easily customized to fit the specific needs of a product, which helps to reduce waste.

Sustainable Packaging

Sustainable packaging is also expected to be a major trend in 2023, as more and more companies are looking for ways to reduce their environmental impact. Sustainable packaging options are typically made from recycled or biodegradable materials, which helps to reduce the amount of waste that ends up in landfills.

Recyclable Packaging

Recyclable packaging is another type of sustainable packaging that is expected to gain popularity in 2023. Recyclable packaging can be made from a variety of materials, including paper, plastic, and metal. This type of packaging can be easily recycled after use, which helps to reduce the amount of waste that ends up in landfills.

Compostable Packaging

Compostable packaging is another type of sustainable packaging that is expected to become more popular in 2023. Compostable packaging is made from materials that can be broken down by microorganisms, such as paper and plant-based plastics. This type of packaging can be composted at home or in commercial composting facilities, which helps to reduce the amount of waste that ends up in landfills.

Reusable Packaging

Reusable packaging is another trend that is expected to gain popularity in 2023. Reusable packaging can be used multiple times before it needs to be disposed of, which helps to reduce waste and save money. Additionally, reusable packaging often lasts longer than disposable options, making it a more durable option.

Connected Packaging

Connected packaging is a type of smart technology that is expected to become more popular in 2023. Connected packaging uses sensors and RFID tags to track the movement of products throughout the supply chain. This information can then be used by manufacturers to improve product quality and safety, as well as optimize logistics and inventory management


It looks like 2023 will bring lots of exciting changes to the world of packaging design – from increased focus on sustainability and personalization through to multi-purpose solutions that reduce waste and offer convenience too! Whether you’re a designer, artist or fine art business owner – these trends will no doubt affect your industry in some way shape or form over the next couple of years so make sure you stay ahead by keeping up with all the latest developments!

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